Issue #11: How will web3 impact data-driven marketing?
web3formarketers.substack.com
Web 2.0 was a marketer’s dream. We had access to all sorts of data until Apple rolled out iOS 14.5 in 2021, putting iPhone user privacy first. Then they made our lives even harder by adding privacy to Apple Mail, meaning we can no longer see who is (and isn’t) opening our email campaigns. Two wins for privacy but two kicks in the gut for marketers.
Issue #11: How will web3 impact data-driven marketing?
Issue #11: How will web3 impact data-driven…
Issue #11: How will web3 impact data-driven marketing?
Web 2.0 was a marketer’s dream. We had access to all sorts of data until Apple rolled out iOS 14.5 in 2021, putting iPhone user privacy first. Then they made our lives even harder by adding privacy to Apple Mail, meaning we can no longer see who is (and isn’t) opening our email campaigns. Two wins for privacy but two kicks in the gut for marketers.